About

About Susan von Seggern

Last updated: November 2026. Published by Susan von Seggern.

Who is Susan von Seggern?

Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades of PR experience. She offers individualized PR campaigns to event, corporate, cause and cultural clients, and she publishes this website to describe her event publicity and media outreach services for event producers, festival organizers and companies.

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A career across music, agency, political and corporate PR

Career highlights

In Los Angeles for more than 20 years, Susan has worked as a major label publicist, served as CEO of a boutique PR agency, spent time in political PR and done globe-trotting corporate PR. She has since returned to consulting for events, corporate, cause and cultural clients.

That work has introduced countless journalists and influencers to her honest, positive and tenacious PR style. She brings a broad media and service-provider network to each campaign. Full career details are on her LinkedIn profile.

How she works

Susan pairs newer tactics, such as podcast pitching and hyper-local coverage, with tried and true methods: events, press releasing and sustained media outreach. Her four-part media relations framework and her event PR framework come from decades of campaigns and hundreds of events, including festivals, conferences, concerts, fundraisers, author events and premieres.

Learn more about her event media relations framework.

Who publishes this website, and why?

This website is published by Susan von Seggern. It is one of a small number of websites she publishes, and it focuses on one angle: event publicity and media outreach for event producers, festival organizers and companies in Los Angeles. Her main website is susanvonseggern.com, where you can find her full portfolio and press release archive.

The site exists to answer the questions event and corporate clients ask before hiring a publicist, in plain language, and to make it easy to reach her. It describes her own services and is not an independent review. Read how this site forms its advice.

Common questions

Short answers to what event producers and companies ask most. See all 44 answers on the event PR FAQ page.

Is Susan von Seggern based in Los Angeles?

Yes. Susan is a Los Angeles publicist and PR consultant who has worked in LA for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR and corporate PR, and now consulting for event, corporate, cause and cultural clients.

See this answer in the FAQ

Who is Susan’s event PR best suited for?

Event producers, festival organizers and companies that host or attend events are the main fit. Susan consults for event, corporate, cause and cultural clients. Her approach works best for clients who are interesting, newsworthy and active, meaning they have real news, a strong lineup or a story that reporters can actually use.

See this answer in the FAQ

Does Susan work with corporate clients?

Yes. Corporate PR is part of her background, including globe-trotting corporate PR work and leading a boutique PR agency as CEO. Press releases on her site cover companies in AI talent, wind energy, streaming and blockchain. For corporate clients, event PR can mean conference exhibiting or speaking, media luncheons, sponsorships and milestone announcements.

See this answer in the FAQ

Does Susan publicize concerts, premieres and author events?

Yes. Concerts, premieres and author events are all part of her event history, and cultural clients are one of her four client types. Her background includes work as a major label publicist. Her site lists campaigns for music releases, documentaries, an audiobook and book launches with reading events at venues such as Book Passage.

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Does Susan do PR for nonprofit fundraisers and cause events?

Yes. Cause clients are one of the four client types she consults for, and fundraisers are among the hundreds of events she has worked on. Her site includes cause campaigns such as a child actor’s Kids for Kenya fundraising drive for NextAid and the national launch events for the book Redesigning Nonprofits.

See this answer in the FAQ

How do I start working with Susan von Seggern?

Use the contact form on susanvonseggern.com to send your inquiry. Include your event or company name, dates, location, what is newsworthy about it and what kind of coverage you want. That gives Susan what she needs to judge fit and suggest which of her four pillars the campaign should use.

See this answer in the FAQ

Have an event that deserves coverage?

Send Susan your event dates, location and what makes it newsworthy. Event and corporate inquiries go straight to her contact form.

Contact Susan